Nigeria’s urban mobility ecosystem is evolving at a remarkable speed. Rapid urbanization, increasing smartphone usage, and a young, tech-aware population have created fertile ground for digital transportation platforms. As ride-hailing and fleet-based mobility models mature, investors are actively scanning the market for startups that show real potential to scale. However, funding decisions today are driven by substance, not buzz. Investors want clear proof that a taxi software startup can grow sustainably while navigating Nigeria’s complex operational and regulatory environment. Deep Market Understanding and Problem Relevance One of the first things investors assess is how well founders understand local mobility challenges. Traffic congestion, driver reliability, fragmented payment systems, and inconsistent customer experiences are everyday realities in Nigerian cities. Startups that position their taxi business software as a practical solution to these issues demonstrate stron...